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Publié le 23/01/2013

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apple
THE APPLE INC STORY Introduction The topic I want to talk about today is the international brand "Apple". The brand became famous around the world. Its famous advertising have contributed to its success.To tell you the history of Apple, I will first talk about his invention and evolution, and then, finally, the consequences of its success. Invention of Apple Apple is a company engaged in manufacturing personal computers. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on 1 April 1976 to Cupertido California. With inventions such as the mouse or icons Apple is considered one of the foun...
apple

« Apple   is a company   engaged in manufacturing   personal computers.

  It was founded   by   Steve Jobs , Steve  Wozniak   and   Ronald   Wayne   on 1   April 1976   to   Cupertido   California.

With inventions   such as the mouse   or   icons   Apple   is considered   one of the founders   of computer science   ( of) today. After dominating   the 80s , Apple  was exceeded in   the 90s by   Microsoft.

  But with   new products such as   the iMac   and   the opening of new   markets   Apple   is still experiencing   great success. The Apple was made by Steve Jobs and Steve Wozniak in the garage and sold through word of mouth. It was one of   the first personal computers to be designed to be combined with a keyboard and a monitor for display. Some two   hundred units were produced but success was such that they could not meet all the demand. The Apple II was unveiled to the public in April 1977 and became a phenomenal success. It was the first computer   in color, and it was sold several million copies. The economic power of Apple became without equal and many employees were fortune. In 1981, and despite some flaws in the beginning, the Macintosh is finally a success. The company’s success [dura]   ten years.  Faced with growing competition from the PC machines whose offering prices increasingly reduced, Apple is   innovating less and found it difficult to increase sales. The Power Mac Intosh is a failure, and Microsoft spends far   ahead. This is a difficult period for Apple and many employees will be laid off.  In 1998, the iMac is a big break for Apple with technological innovations and an original design. The iMac is a   success with 800000 units sold in one year. Apple is revived again and competes with Microsoft.  Continuing with the innovation, the brand has since diversified: she opened a shop selling music online iTunes   Music Store, it launched its digital Walkman [baladeur numérique] iPod and, in 2007, his mobile phone Iphone.. »

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