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Publié le 17/09/2013

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Assignment 4, preparation to lecture 5 in week 4/3/2013. 1. Study Chapter 8, 10 and 14 of "International Business" by Rugman/Collinson. 2. What is meant by value chain analysis and how does this value chain influence the strategy of a company? A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market It's tells you where is the key process 30861006096000 Inbound logistics Operation (Production field) Outbound logistic (Transport logistic) Sales and marketing Service It's tells you the support activities: Firm Infrastructure

« 1) Technology and design (R&D) : it’s important to involve the production! Why? Because to know from the beginning, to say is it possible to produce it it might not be possible, it’s also cut the production cost (save cost) and also speed to market (the speed from the fisrt idea about a product until the introduction in the market)(to make sure that you can very quickly your idea into a production way) 2) Operation and manufacturing (production): - Reduce cost and increase efficient - To have the best location to produce - Lay- out the factory - The quality of the product 3) Logistic - Outbound logistic: transport, packaging, warehouses, 4.

What is meant by global sourcing? Looking for a good location to produce your product Why company do global sourcing? - To lower the cost - To get in contact with know high - To be more efficient - To increase production - Under capacity - Financial risk Global sourcing can be also outsourcing (means a third company produce your product) 5.

How can an international company manage its cash flow optimally? With Cash flow management 1) Internal funds flow - borrowing between subsidiaries – Working capital 2) Funds positioning techniques A) transfer pricing (means transfer pricing; I can play where I can get the money) if the transfer price are high the profit come from the factory). »

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