11 Famous food mascots and their stories
Publié le 15/05/2013
Extrait du document
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Snap! Crackle! Pop!
Brand: Rice Krispies
Year Introduced: 1933
In homage to the distinctive sound that emits from a bowl of Rice Krispies cereal once it's
doused in milk, Kellogg's introduced the company's first food mascots: Snap! Crackle! Pop!
These tiny gnomes first appeared in print ads in the early 1930s and became fixtures on the
cereal box by 1939.
Though they're best known as an inseparable trio, the best way to
distinguish between them is by the hats they wear.
Snap! always wears a baker's hat; Crackle!
dons a red or striped stocking cap; and Pop! prefers a dashing a military hat.
Fun Fact: The threesome have different names in different countries.
In Finland, they're called
Poks! Riks! Raks!; in Mexico, they're known as Pim! Pum! Pam!; and in Germany, their names
are Knisper! Knasper! Knusper
Mr.
Peanut
Brand: Planters
Year Introduced: 1916
Thanks to the imagination and artistic prowess of schoolboy Antonio Gentile, who submitted a
sketch to Planters's brand-icon contest, Mr.
Peanut became the company's official mascot.
In
1937, Mr.
Peanut appeared on his first billboard in New York City's Time Square.
By the 1950s,
he was starring in television commercials.
In 1997, he appeared in the Macy's Thanksgiving Day
Parade and in 2004, he earned his highest accolade: a star on the Madison Avenue's Advertising
Walk of Fame.
Fun Fact: According to Mr.
Peanut's facebook page, this top hat- and monocle-wearing
groundnut is 2.87 inches tall and weighs 1.48 ounces.
He is a Virgo who enjoys starring in and
doing his own stunts for movies, as well as training for tree-athalons, contemplating, and
problem solving..
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