Oral : Mc donalds' globalization

« Script Is there anyone in this classroom who has never eaten at McDonalds? Of course, no, this fact seems obvious, because times have changed since the days of the small Californian restaurant of the MacDonald’s brothers.

the company has become a trans national corporation, present everywhere and for everyone.

The main story begin in 1940 with two brothers who invent the fast food modern concept without waiters, with new logistic process for a food preparation prepared in 90 seconds, the success was there, and a distributor of Milk-shake machine named Raymond Kroc deal with brothers and open the first franchise, In 1955 he scams mcdonalds brothers and he became a founder of the company by purchasing share of 2,7$ millions, Now it is the biggest restaurant chain in the world serving over 69 million customers daily in over 100 countries across 40.031 outlets as of 2021. In this presentation, we will explore why and how McDonald's has globalized. One of the primary reasons behind McDonald's global expansion is to increase its market share and profitability.

The company wanted to replicate its success in the US in other countries by offering affordable, convenient, and standardized food options.

McDonald's has successfully expanded its business globally by adapting to local markets, maintaining standardization, and using franchising as a key strategy. McDonald's started its global expansion in the 1960s by opening restaurants in Canada, Puerto Rico, and Europe.

In the 1970s, McDonald's expanded to Asia, Australia, and the Middle East.

In the 1980s and 1990s, McDonald's continued to expand its global presence, particularly in Latin America and Eastern Europe.

The company's expansion was driven by its ability to adapt its menu and marketing strategies to suit local tastes and preferences.

For example, in India, McDonald's offers a range of vegetarian options due to the country's large vegetarian population.

In Japan, McDonald's offers the Teriyaki Burger, which has been a popular menu item since its introduction in 1990. Despite adapting to local markets, McDonald's has maintained a high degree of standardization across its global locations.

This allows the company to ensure consistent quality and efficiency, which is key to its success.

Standardization also ensures that customers receive the same experience no matter where they are in the world.

McDonald's has achieved this through its extensive training programs.... »