Devoir de Philosophie

Apple

Publié le 27/01/2013

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apple
4519930-737870Brand chosen : Apple Inc.Intro : "the most incredible device we've ever made"/"incredible price" : broken iPhone $1500 parody => then real introduction.I. The FounderSteve Jobs, (24/2/1955 - 5/9/2011), American (from Syria), entrepreneur Steve Wozniak (11/8/1950 - still alive), American (from Poland), computer engineer and programmer Jobs -> manager, kind of sellerWozniak -> inventor, designerII. Firm Development 1976 -> founded : Cupertino (CA - USA) : 1st product = motherboard = printed circuit with main components of a computer Apple II : Kind of mode...
apple

« Only few pdts → control image & products (diff.

from google & Microsoft, main rivals) : 2 Operating systems : Mac OS and iOS, 4-5 device families (2 computers, 1 phone, 1 iPod, 1 tablet) - Create“Buzz” = excitement & anticipation, seem to be very serious and enigmatic Reality distorsion field == charismatic (Ex : Sculley, buy even if don’t need).

Constant use of superlatives. - Mask Apple’s beginning (hack) Blue box, Xerox copy.

⇒ have erased their past from their website - Famous logo origin : see the brand’s name: several hypothesis : Ref.

to Netwon (well-kn.

scientist) -> colored = related to the prism.

Now, monochrome -> simple Ref to the beatles.

=> court Macintosh = kind of Apple Crunched -> not to mistake with a cherry or a tomato. »

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